Although hard work might be the key to success, a bit of good luck can't do any harm.
So found height safety specialist Liza Collard, 17 years ago. Just moments before her Rock Ferry-based firm SafeClimb's website was about to launch, the only rival to the main bit of kit she was selling was withdrawn from the market.
“The website went live and within ten seconds the phones started ringing,” says Liza. “The first order was from America, after that it was a bit of a blur. As soon as the phone went down it was ringing again, and again.
"We were the only supplier with kit that everyone wanted. Now it’s the market leader, and others stock it too, but thankfully people come back to us because we’ve built a good reputation.”
Liza had a slightly unusual route into the business - from running a tool hire company in Rock Ferry, to finding her forte with industrial height safety equipment, and then indoor leisure climbing, after she spotted a gap in the market, and the product that could fill it.
Now her small family team of six works with global distributors and clients across the UK. And the SafeDown auto belay - used on climbing walls, high ropes courses, training facilities and play climb centres the world over - is still the company’s biggest product.
Despite their global footprint, the company has stayed in that original tool hire building, a stone’s throw from Rock Ferry’s waterfront.
“We could be based anywhere in the world, I suppose, but we have stayed purposely small with a focus on service and aftercare,” says Liza. “We need access to the various motorway networks and our brilliant engineers are all right here in Wirral, so this is the perfect base for us.”
A growth in leisure climbing has seen SafeClimb’s business boom. They still do a little industrial safety work, and the next big step is a device which could revolutionise the way tree surgeons work, making working at height safer and easier.
“We have a new piece of arboricultural equipment being tested now, which is exciting,” Liza says. “If it works as we think it will, it will do the same thing for tree surgery as the auto belay did for indoor leisure climbing.”
Is she expecting the same phone and online meltdown when it launches?
“Possibly,” she laughs. “This time though, we’ll be ready for it.”